“I know how to build it, but I don’t know how to get it in front of people to sell.” You’ve seen a problem that needs solved, you know how to provide the solution, but you just don’t know how to get your product in front of potential customers. There are three cornerstones to your marketing presence in the modern era. The average person looking for the service or product will offer will go to one of two places. They will either search for it in a search engine like Google or Bing, or they will try to find it on some form of social media. The three cornerstones you want to have in place are a website, social media profiles, and strong search engine results.
In today’s world, if a business doesn’t have a website, they don’t exist. 76% of consumers report checking a website before visiting a physical store location. They seek information regarding store hours, product offerings, location, and contact information. Even a simple website with essential information can strengthen your hand when it comes to reaching prospective customers. Building a single-page website can be a low-cost starting point for a company just getting off the ground. More complex websites can also be advantageous for companies when it comes to e-commerce. Around 20% of consumer purchases are made online. If you are selling consumer goods, you might want to consider building an online store.
By the end of 2021, 82% of the US population had a social media profile. 57% of GenZ said they were first exposed to a new product on social media. Your new company needs to build a reliable and consistent social media presence in order to effectively reach younger generations. This venue is positive because social media is a relatively low-cost way to get your products in front of customers.
Another low-cost way to get your business in front of consumers is to complete the free company profile Google provides for businesses. This can have quite a bit of information, and will help prospective customers easily access your information in a familiar format.
Getting your name out there doesn’t have to be one of the largest line items in your budget. Websites, social media, and a strong search engine presence can be achieved cost effectively so you can get on doing what you do best – solving the world’s problems.
